The main objectives of destination marketing are :
1. To promote a destination, highlighting its USP and why it's an attractive alternative to other locations.
2. To enlighten audiences about the stories behind destinations you're promoting.
3. To positively benefit the tourism industry, including airlines, hotels and local restaurants.
4. To improve user experience (UX) by creating an appealing site which performs well.
Why destination marketing is important?
Here are the top reasons why destination marketing is a great investment for your travel brand.
Destination marketing is all about captivating an audience
By creating a compelling advertising campaign, you can engage your target audience, and engaged audiences are more likely to convert. By marketing your destination in the most effective way, you'll not only create an audience that's loyal to your brand, but you'll also inspire those people to travel thre, increasing your profitability.Build awareness around your brand and destination
Creating great content and promoting your offerings doesn't just get the your audience's attention, it helps to build brand awareness. If you can offer valuable information, exceptional customer service and have glowing reviews which praise your travel and tourism brand, you can build a trusting relationship with your audience.SELL your destination
At the end of the day, you're selling a location, and you have the power to improve the reputation of an area, highlight what it has to offer and increase interest in the destination which will boost the area's local economy.
Destination Branding
How to market a destination?
Here's what you could do to make locations you're marketing stand out from the crowd.
Promote destinations on social media
From Facebook to TikTok, social media platforms offer you the unique ability to extend your reach and market destinations in creative ways. You could create inspirational posts, share oh-so tempting images and videos, take help from influencers and do PPC marketing.Boost your SEO
Developing your SEO strategy involve identifying the right keywords to target, optimising content on your site and indulging in link building campaigns.Build an app and ensure your website is attractive and functional
This include developing an app to engage users and building a web portal that only look great but also perform seamlessly.D evelop your destination marketing strategy and create compelling campaigns with our experienced team. Speak to a destination marketing specialist today to find out more about how we can help you.
What We Do
Medical tourism is a term involving people who travel to a different place to receive treatment for a disease, ailment, or condition, and who are seeking lower cost of care, higher quality of care, better access to care, or different care than they could receive at home.
HealthPlacid is a "trademarked" international medical facilitator company. The company is also an authority in healthcare consultancy providing healthcare and "medical tourism" preparedness to governments, states, countries and private players alike.
Accreditation Types
What is JCI Accreditation?
This global, knowledge-based organization provides leadership and innovative solutions to help international health care organizations across all settings improve patient safety and quality.
Read More
What is QHA Trent Accreditation?
This is a private British-based healthcare company with a worldwide vision dedicated to improving quality & reducing risk for patients, the general public & healthcare providers, & making services available for as reasonable a price as possible.
Read More
What is NABH Accreditation?
NABH is an institutional member of the International Society for Quality in Health Care (ISQUA). ISQUA is an international body which grants approval to Accreditation Bodies in the area of healthcare as mark of equivalence of such program of member countries.
Read More
